In this session, Harrison (Recura CEO) and Marissa (former Icebox growth leader, now on the Recura team) break down a simple truth: most practices don’t lose leads because demand is low — they lose leads because follow-up is slow, generic, or inconsistent. The webinar walks through a practical framework you can apply immediately to convert more of the leads you’re already paying for.

The 4-part framework: Who / What / When / How

• Who you’re reaching out to (segment by source + service interest)
• What you’re saying (copy/scripting that mirrors the ad + offer)
• When you’re reaching out (immediate + a smart cadence over 14 days)
• How you’re reaching out (call vs text vs transfer, depending on context)

1) Segment leads like a marketer, not a front desk

Not all leads are the same — and messaging shouldn’t be either. The webinar recommends separating leads by platform (Google vs Meta vs TikTok), offer, and service line (Botox vs GLP-1 vs body). The more specific your lead data is up front (e.g., a service dropdown), the more personal and effective your follow-up becomes.

2) Make the first message feel “about them”

A major conversion unlock is simply naming what the person asked for—so the message feels relevant immediately.

“Thanks for your interest in our Botox promotion…”

instead of

“Want to book an appointment?”

Marissa emphasizes keeping SMS short and clear (and being mindful with emojis since they eat character count).

3) Speed matters — especially after hours

A common failure mode: leads come in at night, staff follow up the next day, and intent is gone. The webinar highlights configuring different behavior for business hours vs after hours (e.g., text first late at night, call first during the day).

4) Use a cadence that’s persistent (without being annoying)

For new leads, Marissa recommends a strong baseline: ~7 touches over the first 14 days, with follow-ups at the 14-day and 30-day marks if you don’t convert initially. The point: don’t try once or twice and give up — most conversion comes from consistent, strategic follow-up.

Where Recura fits in

• Recura can call and text new leads (not just send scripted texts/emails).
• It can be configured to either book end-to-end or transfer to a live person, depending on service type and your workflow.
• When a lead engages, the conversation can go off-script into a natural back-and-forth—so it feels less like an automation and more like a real intake conversation.
• Built-in analytics help you see what’s working (opt-outs, objections, conversions) so you can quickly adjust messaging and sequences.

Watch the full webinar

If you’re running paid ads, doing SEO, or generating leads through social, this is a high-ROI watch — especially if you want a concrete playbook for better conversion in 2026.